Moshi Moshi balances Japanese sushi traditions with a concern and respect for the marine environment. As one of only a few UK restaurants to have achieved the prestigious MSC Chain of Custody certification, they have been serving MSC fish for nearly 5 years.

To celebrate the 10,000th certified dish served in Moshi Moshi, the MSC has worked with Moshi Moshi chefs to develop 'interactive MSC sushi' - sushi carrying an edible QR code to help you find out the sustainable origins of the fish you are eating, right then and there!

At the MSC we work with partners (like Moshi Moshi) to safeguard seafood stocks for this and future generations. Buying seafood bearing our blue ecolabel will help us do just that.

Being a sushi chef might be hard, choosing MSC isn't.